This whole social networking, blogging, writing, podcasting world has been a challenging process. For somebody who was born in the time of the rotary phone and black and white televisions, dealing with Cloud computing and virtual reality is pretty scary. I have trouble navigating real reality on most days – virtual reality is beyond me.
Besides the obvious issues like lack of training, lack of elastic thought processes, lack of familiarity with the technology, lack of need to use the technology, lack of finding the technology fun, lack of other people in my age group who also like the technology, and lack of funds to spend on endless upgrades and new applications, my biggest challenge in this brave new world is lack of hours. In other words, learning how to manage my time and do it all.
I have 24 hours in a day, like most people I know. Contrary to what you might hear, ‘older’ people can’t just zip along on 3 or 4 hours sleep. That was when I was a teenager, not after surviving teenagers. So, knock out at least 5 to 6 hours for sleep. That leaves 18 hours. In those 18 hours, I also take care of a house, two big dogs, and one excellent husband. I cook 7 days a week. I do the laundry and yes, I also iron. (It’s that thing you do with that triangle shaped hot thing on a padded table, for those of you who grew up never seeing such a thing… ) I vacuum, dust (occasionally), do the food shopping, the appointment setting, and the bill paying. I work out of the house 2 days a week, and in the house 7 days a week.
In addition, I have a weekly radio show to prep for, and a sewing business to maintain. I have to do the marketing, advertising, designing, production, inventory, set up the guest speakers, write the scripts, plan the roll out, plan the follow up and think ahead to the next week. I keep up with friends and families, read like a bookworm with a tapeworm, practice Yoga and never miss an episode of Judge Judy. The only thing I don’t have to do is be dressed for success by 7AM every morning. Not yet. However, if the YouTube video thing gets any bigger, I may have to put my makeup on and get dressed for the next day before I go to bed, just to keep on schedule!
Time is a valuable commodity in my world. Making the time to learn as much as possible about all this schmutz is pretty challenging. At least when I have to decide whether it is more important get a milestone for my own business completed or spend the same 20 minutes pinning on Pinterest or stumbling on StumbleUpon to build my network, so that perhaps those people will follow what I am doing. It’s all a series of trade-offs, and sometimes it gets pretty overwhelming.
I used to have a pretty good idea what to expect on most days. Before the Social Networking revolution, I knew how long it took me to do the ‘regular’ things, and I knew my time budget for ‘my’ things. Now, every day brings some new facet of social media that I absolutely, positively MUST master, or be left behind in a cloud of dust raised by my competitors and most of the people who are younger than I am.
If you are old enough to know where the title of this blog entry comes from, you are old enough to know what I am saying. There are days when I wish I would have known how all-consuming it can be. There are other days when I wish I knew where to get an extra half hour without the whole house of cards crashing down. I wish I knew when to use a hashtag on Twitter. I wish I had known what I didn’t know and wish I knew now what I thought I knew then. All I do know is that I have no idea what to expect.
When it comes to keeping up with all the newest things, and getting my life done every day, I am learning to expect the unexpected. I think my new business model should be: Nobody Expects the Spanish Inquisition!
Sandi Tuttle is the host of the Blog Talk Radio show “An Average Woman in a Superwoman World” (http://www.blogtalkradio.com/sandi-tuttle).